About Us

When you want the best, variety, value and service… 

HISTORY

Rovert-About-Image-470x300When you want the best, variety, value and service, choose your lighting and electrical supplies from Rovert Lighting & Electrical.

FROM HUMBLE BEGINNINGS…
Rovert is an independent Australian owned, family business established in Newcastle by Trevor Bull in 1965 and is a founding member of Gemcell** Australia.

LEGENDARY SERVICE TO ELECTRICAL & OTHER CONTRACTORS
Initially Rovert specialised in electrical cable for house wiring before expanding into electrical wholesaling and merging lighting into the business in 1979. In 1979 the Port Macquarie branch was opened, servicing northern NSW to QLD, followed by  Toronto in 1993. With our association with the Gemcell Electrical Group, Rovert boasts of over 115 trade & lighting suppliers and associates offering our trade customers an extensive range in variety, value and service. We are the industry leaders!

 

NOBODY KNOWS LOCAL CONDITIONS LIKE ROVERT

Today, Rovert has over 800 trade accounts, Electricians, Builders, Architects, Designers & Decorators in regions throughout the Hunter, Central Coast & Northern NSW. Rovert’s demographic region covers NSW from the Hawkesbury River (30min north of Sydney) through to the NSW/QLD border, and employs more than 80 staff.

 

MISSION & VALUES

WE’RE HERE TO MAKE YOU LOOK GOOD!

And we mean it. Rovert has long recognised the importance of a good association with it’s customers. We offer the largest range in all lighting in NSW, be it Commercial, Business or Residential. We are the leaders in all Types of Lighting!

Ask about our “Free Lighting Planning Service”

 

WHY CHOOSE US

  • Quite simply, We’re The Best!
  • Our highly trained staff offer a quality service, second to none!
  • We are open 7 Days a week (Newcastle & Rutherford) to serve you better.
  • And our experience and expertise will assure you the best prompt & friendly service.

 

 **Gemcell Electrical Group – Largest Wholesaler in Australia! 

Was established in 1991 under the name Gemcell Australia by six independent NSW electrical wholesalers who decided to form a buying group to allow them to compete with large multinational electrical wholesalers. Gemcell has increased in size to be Australia’s largest electrical wholesale group with 32 independent member companies and a growing network of over 250 branches across the country.

In 2010 Gemcell became a member of IMELCO, an international electrical wholesale group based in Europe, improving our ability to compete in an increasingly global market. Gemcell gained AUSBUY membership in 2012, being an Australian owned business allows Gemcell Australia to keep profits in Australia and support local jobs and the economy.

In July of 2013 Gemcell Australia changed its name to Gemcell Electrical Group to reflect the operations of the group more clearly.

 

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